Customer journey maps¶
New in version 11.7.0.
Customer journey maps (CJMs) provide customer-centered entry points to your business process landscape. CJMs are high-level intuitively readable diagrams that focus on the customer experience instead of internal processes. They help you understand how your customers perceive your products and services in the context of their everyday lives and how their key decisions, which for example lead to a purchase or churn, are motivated.
Read more about customer journey maps:
- What are customer journey maps?
- Creating and editing customer journey maps
- Integrating customer journey maps into your process landscape